Peer reviewedERIC Number: EJ514434
Record Type: Journal
Publication Date: 1995
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0007-6678
EISSN: N/A
Using Strategic Planning in Marketing Education. A State Model.
James, Richard F.
Business Education Forum, v50 n2 p38-40 Dec 1995
Describes the strategic planning process used in Wisconsin to keep marketing education programs viable. Includes information about the framework, the model, and needs assessment. Stresses the importance of evaluation and implementation. (JOW)
Descriptors: Marketing, Models, Program Evaluation, Program Implementation, Secondary Education, Strategic Planning
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Wisconsin
Grant or Contract Numbers: N/A
