Peer reviewedERIC Number: EJ652415
Record Type: Journal
Publication Date: 2001
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0884-1241
EISSN: N/A
Improve Your Marketing Results by Asking Peter F. Drucker's "Five Most Important Questions."
Rossum, Constance; Baum, Geoffrey
Journal of Marketing for Higher Education, v10 n3 p61-75 2001
This case study demonstrates how the Office of Marketing & Public Relations at Claremont McKenna College used five "Drucker Tool" questions to improve marketing's image on campus and awareness of the college among key constituencies. It concludes with a reevaluation of the initial marketing strategy based on the growing importance of the Internet and a new "customer" perspective. (EV)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
