Designed to be used with the General Marketing Curriculum Guide (ED 156 860), this guide is intended to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of marketing and to allow marketing and distributive education teacher-coordinators maximum flexibility. It contains job competency sheets in ten instructional areas: (1) advertising, (2) communications, (3) human relations, (4) market/economics, (5) management, (6) mathematics, (7) merchandising, (8) operations, (9) product and/or service technology, and (10) selling. Following sections containing information on careers in finance and credit and a bibliography of resources, competencies are identified and listed in order of importance based upon structured interviews with universal tellers, customer service representatives, and credit file operators. A sheet for each competency contains the learning objective, the job skill, a number of suggested learning activities, and references. (LRA)