This practical volume is written for the non-communications major or graduate who needs skills in writing, speaking, or using visual media, but it will be valuable to anyone who would like to communicate more effectively. The following topics are covered: the audience and the message; communication within groups; communication and social action; the importance of listening; writing for easy reading; writing for impact and interest; the news-story form; writing reports and proposals; speeches for special occasions; writing radio news and sports; communicating on television; communicating with pictures; and the general strategy of communication. Though primarily a "how to" book, the volume also discusses the process of communication, the environment in which communication takes place, and the skills needed to make the process work. (Author/CL)