Recent developments of the Italian student body are marked by an increasing diversification of prevailing student profiles. The presence of new student groups is surveyed next to the groups which are the traditional target of national policies for higher education and student welfare. Examples of such traditional target groups are, amongst others: males or females; students from well-off and well-educated families or from lower social backgrounds; resident or non-resident students; undergraduate, graduate or postgraduate students (first, second or third cycle of university studies); students from different fields of study. Working students are to be quoted in new profiles. They may either work regularly or take occasional jobs during terms; in both cases they no longer seem to be full-time students and should be considered as de facto part-time students. Although student work is not a novelty, what has changed in recent times is its development: working students are reported to be a majority in the university student body. Their emerging needs and expectations as university customers point to inadequacies and delays in the prevailing academic attitudes and in higher education policy-making. The Italian Euro Student Survey is a monitoring of students living and study conditions in Italian universities. It is carried out in the framework of the Euro Student Report project, which involves many EU countries. Euro Student attaches great importance to the analysis of the impact of the diversification issue on the students living and study conditions, on their personal experiences and on their relations with academic institutions. Some of the most relevant emerging trends will be dealt with in this article, e.g. the demand for support and interaction with teachers and students (the solitude issue), the increasing demand for better conditions in the study environment (the quality issue), the differences in average academic achievements of different student groups (the performance issue). Based on the updated available data, some ideas and theories will be explained as a conclusion about the possible impacts of the most recent reforms in the higher education sector in Italy, i.e. the design of new courses according to the Bologna process and the planning of a new student welfare system.