While interscholastic sports help young athletes enhance sport skills, physical fitness, self-discipline, sportsmanship, teamwork, time-management skills, self-confidence, and mental toughness, they also promote life skills and lessons and enhance academic performance as well. Coaches have a tremendous opportunity--and responsibility--to instill ethical and moral behavior in young athletes. Based on the premise that interscholastic sports can positively impact the lives of young athletes, this article emphasizes the importance for coaches to model and teach character traits as they offer specific strategies.