This study examines the differential impact of tutor labeling vs. non-labeling approaches on the performance; motivation beliefs; and cognitive, social, and teaching presence of low-achieving students. Two interactive tutoring strategy patterns are investigated based on the taxonomical e-moderating model of Salmon. In addition, the tutees' online learning behaviors and experiences and perceptions of e-tutoring interventions are explored. This study found that the variations in the tutors' labeling intervention were not directly reflected either in the tutors' tutoring strategies or moderating stages or in the tutees' English performance, motivation beliefs (measured on eight subscales), or three types of presence. However, the labeling intervention increased the tutees' motivation belief of self-efficacy. Implications for further research and the limitations of this investigation are discussed.