Peer reviewedERIC Number: EJ433227
Record Type: Journal
Publication Date: 1991
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0038-6723
EISSN: N/A
Public Relations in Special Libraries.
Rutkowski, Hollace Ann; And Others
Special Libraries, v82 n3 p149-202 Sum 1991
This theme issue includes 11 articles on public relations (PR) in special libraries. Highlights include PR at the Special Libraries Association (SLA); sources for marketing research for libraries; developing a library image; sample PR releases; brand strategies for libraries; case studies; publicizing a consortium; and a bibliography of pertinent readings. (LRW)
Descriptors: Case Studies, Consortia, Information Centers, Library Extension, Marketing, Public Relations, Publicity, Special Libraries
Publication Type: Journal Articles; Collected Works - General; Guides - General; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
