In this article, the author describes the fluid nature of the scholar's identity and how personal and professional roles in higher education can collide (the role of professor and blogging academic or blogademic). The author states that while prominent academics who start blogging have an initial advantage based on their established reputations, they nevertheless need to provide provocative and interesting content, otherwise, they're likely to fall by the wayside. However, by the same token, less-well-known academics, and non-academics with interesting things to say, have a real opportunity to speak to a wider public and to establish a reputation over time. The author contends that blogging can redefine one's sense of intellectual community and generally enrich one's professional and personal life. However academic blogging reopens old questions of scholarly identity in new ways, in the idioms of virtual reality and the digital discourse of our wired world.