This study analyzes the relative influences of perceived ethical problems, perceived importance of ethics, idealism, relativism, and gender on ethical intention of students. The potential impacts of grade point average and education level of students were also investigated. The results from a survey of students in marketing classes from two major universities in the United States reveal that perceived ethical problems and perceived importance of ethics have positive impacts on ethical intentions of students. The survey results reveal a reverse relationship between relativism and ethical intention. There is, however, no relationship between idealism and ethical intentions. As hypothesized, the results indicate that male students tend to be less ethical in their intention than female students. The findings indicate that grade point average and educational level are not determinants of ethical intentions of students. Some important implications for marketing education and for the management ethics training programs were discussed. (Contains 1 figure, 3 tables and 2 notes.)