Iceland has a strong tradition of universal public early childhood education and care (ECEC) services for children. The traditional pedagogy is founded on play-based learning with the holistic view of the development of the child is central to practice. With increased interest in education following the 2008 financial crisis, there are signs that playschool teachers are under pressure to produce "school-ready" children by moving towards primary school teaching methods. This article considers the issue of "schoolification" in Iceland and its relevance to the tradition of play-based learning. It concludes that, although the majority of playschools adhere to the traditional play-based pedagogy, practitioners must be alert to the influence of "schoolification" on children's preschool experiences.