Many modern cell phones have built-in sensors that may be used as a resource for physics education. Amusement rides offer examples of many different types of motion, where the acceleration leads to forces experienced throughout the body. A comoving 3D-accelerometer gives an electronic measurement of the varying forces acting on the rider, but a complete description of a motion also requires measurement of the rotation around the three axes, as provided, for example, by the iPhone 4. Here we present and interpret accelerometer and gyroscope data that were collected on a rotary pendulum ride. (Contains 8 figures.)