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Peer reviewed Peer reviewed
ERIC Number: EJ525833
Record Type: Journal
Publication Date: 1995
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0047-2816
EISSN: N/A
Organizational Change through Metaphorical Expression of Values.
Karathanos, Patricia Hager; Huter, La Vonne
Journal of Technical Writing and Communication, v25 n3 p243-49 1995
States that organizational values (a subset of organizational culture) provide behavioral guidelines for employees in organizations. Proposes that metaphorical imagery can heighten the usefulness of corporate values as behavioral guideposts. Notes managerial implications for change and suggests a process for change. (PA)
Descriptors: Behavioral Objectives, Change Strategies, Contingency Management, Imagery, Metaphors, Organizational Change, Values
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A