The impacts of early fishing on aquatic ecosystems were minimal, as primitive technologies were used to harvest fish primarily for food. As fishing technology grew more sophisticated and human populations dispersed and expanded, local economies transitioned from subsistence to barter and trade. Expanded trade networks and mercantilization led to surplus catches becoming tradable commodities. Today, global export fish commodities, including fresh, frozen, cured, and canned fish, are valued at over US$ 100 billion, but commoditization loses the ecological imperative, with overfishing the result. To sustain global fisheries, human and ecosystem relationships with living fish need to be valued, as fish landed for both food and profit. Toward this end, we propose two decommoditization strategies: (a) valuing cultural property, the intergenerational relationships of people to places, in environmental policy and (b) instituting social subsidies that reward or enable local communities to cooperate in sustaining aquatic living resources, such as with marine protected areas. (Contains 2 figures and 2 tables.)