Creativity is a crucial component in the advancement of all major cultural entities, including effective counseling. It is through creativity that major theories of counseling and skills in counseling have been developed. Creativity is longitudinal in its impact. If counseling is to progress in the future, it is essential that counselors be rewarded for creative innovations and that they help themselves become more creative by studying the expressive arts, reading widely, traveling, and observing human nature from multiple perspectives.