Peer reviewedERIC Number: EJ388576
Record Type: Journal
Publication Date: 1989
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Speaker Credibility in Persuasive Business Communication: A Model which Explains Gender Differences.
Kenton, Sherron B.
Journal of Business Communication, v26 n2 p143-57 Spr 1989
Expands Carl Hovland's Yale Communication Model to include dimensions which explain gender differences in speaker credibility in persuasive business communication, with support from the gender literature. (MS)
Descriptors: Business Communication, Credibility, Females, Males, Models, Persuasive Discourse, Prestige, Public Speaking, Research Needs, Sex Bias, Sex Differences
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
