In the current highly competitive higher education market in North America, many colleges have identified the importance of upgrading their existing residential housing facilities as part of their strategy to attract and retain students. The case study discussed in this article describes the successful planning process used by Perkins+Will and Simmons College to develop a comprehensive housing strategy and plan for the college for the next 10 to 15 years. The process involves five steps, which will yield a realistic and consensus-driven housing strategy for any institution. (Contains 10 figures.)