Once upon a time, parents would help their children move into dorm rooms and apartments, then wave good-bye for the semester. Not anymore. Baby boomers have arguably been more involved in their children's educations--and their lives in general--than any preceding generation of parents, university observers say. And boomers see no reason why that hands-on approach should change just because their children have moved out of the house and onto campus. In fact, their hovering nature has earned baby boomers the nickname "helicopter parents." It's a moniker some parents proudly claim as they deluge college offices with their questions. And in this era of instantaneous communication, helicopter parents expect detailed answers right away. To deal with this new phenomenon, about 70 percent of the nation's four-year colleges and universities now employ parent coordinators, whose duties typically include organizing campus events for annual parent weekends, producing regular newsletters, and staffing telephone hotlines. This article discusses their many roles in handling these helicopter parents.