In spring 1990, a study was conducted at William Rainey Harper College (WRHC) to determine the feasibility of adding a career program in Hotel/Motel Management (HMM) to the current Food Service Program. Surveys were sent to 53 hotels and motels in the WRHC service area to determine employment demands that would affect the hiring of graduates of the proposed program over the next 5 years, as well as to assess the interest among current employees in obtaining further specialized training. Study findings, based on a 55% response rate, included the following: (1) in any one semester, current employee demand would bring an additional 39 new full-time students, 105 new part-time students, and 81 new full-time equivalent students to WRHC, more than doubling current enrollment in the Food Service Program; (2) the starting salaries for graduates of the proposed program was estimated at $19,000 annually, which is less than the $24,000 average salary of other career graduates of WRHC; (3) given the starting salary differential between programs, actual HMM program enrollments might be lower than numbers projected from the current employee demand; (4) the 29 respondents indicated that they could place 46 students per year in internship positions; (5) course scheduling preferences were for weeknights; (6) course preferences included Front Office Procedures, Spanish, and marketing classes; and (7) about half of the responding organizations indicated that they would provide some type of tuition reimbursement. Data tables, the survey instrument, cover letter, and course lists are included. (GFW)