Asserts that online recruiting is a major facet of building and improving enrollment, examining: the student perspective (organizing the site, highlighting benefits and successes, ease of contact, integrating the financial side, and benefits of e-mail); search engines (ranking and recruitment, links, link popularity, and key departments and phrases); and tying the online strategy together (links to home page, load times and document formats, statistics, and simple add-ons). (SM)