For decades, educators have been concerned with the problem of truancy. Accordingly, this report focuses on an absentee improvement program at a rural, lower-middle class, predominantly white elementary school with 722 students that had a history of high truancy, as verified by teachers, the administration, the school counselor, staff, and parents. A program was developed which relied on positive reinforcement as well as counseling over a 10-week period to improve the school attendance rate of a select group of 14 students identified as chronic absentees. These students were informed that they were expected to attend school each day, and in return they would be rewarded and reinforced for consistent attendance by a "special time awards day" every Friday, consisting of special activities such as ice cream parties after lunch, pizza, a lakefront picnic, a swim party, etc. Results of the implementation, reported in detail, indicate that the program was effective in decreasing the number of absences for the target group, that all of the subjects demonstrated a more positive attitude toward themselves and school, and that grades improved as well as attendance. A bibliography is included. (TE)