Administrators of older adult-centered facilities must identify barriers to the planning and implementation of health promotion programs. In this qualitative research those barriers were identified through in-depth interviews with administrators of older adult-centered facilities. As identified by administrators, the predominant barriers to the participation of older adults in health promotion programs were scheduling conflicts, physical and mental health issues, a lack of comfort with the health content, and insufficient program information. (Contains 1 table and 1 figure.)