Given an unfamiliar audience, an undervalued skill, and a limited time to present, librarian information specialists need a prescriptive means to generate motivation to learn. Tailoring, more commonly used in health communications, could enhance perceived task attractiveness and relevancy. In a controlled trial, two groups were compared on the basis of exposure or non-exposure to a tailored lesson introduction prior to an online Website evaluation tutorial. The tailored introduction group reported significantly higher levels of task attractiveness before and after the tutorial; relevancy was significantly greater before, but not after the tutorial. Further research into tailoring is warranted. (Contains 5 tables and 6 figures.)