This paper describes a flexible paradigm for creating an electronic "Core Concepts Plus" textbook (CCP-text) for a course in Introductory Business and Economic Statistics (IBES). In general terms, "core concepts" constitute the intersection of IBES course material taught by all IBES professors at the author's university. The "Plus" component of the paradigm is embodied in self-written, professor-specific sections that are combined with the core-concepts material to produce professor-specific versions of the IBES CCP-text. The paradigm entails a vertically integrated text creation process with two primary aspects: first, non-IBES faculty members that ultimately receive former IBES students are included in the text-writing process; second, some former IBES students (e.g., tutors) are included in the text-writing process. Student learning experiences with the CCP-text are summarized with survey results; the learning outcomes are assessed using three semesters of pre- and post-test data; and a textbook cost study is used to contextualize the savings to students. The CCP-text appears to be efficacious in all three of these areas. Recommendations concerning how and where the paradigm might be replicated are also presented.