It is often argued that neuroscience can be expected to provide insights of significance for education. Advocates of this view are sometimes committed to "brainism", the view (a) that an individual's mental life is constituted by states, events and processes in her brain, and (b) that psychological attributes may legitimately be ascribed to the brain. This paper considers the case for rejecting brainism in favour of "personalism", the view that psychological attributes are appropriately ascribed only to persons and that mental phenomena do not occur "inside" the person but are aspects of her mode of engagement with the world. The paper explores arguments for personalism from Russian philosopher Evald Ilyenkov and a number of contemporary Western thinkers, including Peter Hacker and John McDowell. It is argued that, since plausible forms of personalism do not deny that brain functioning is a causal precondition of our mental lives, personalism is consistent with the claim that neuroscience is relevant to education, and not just to the explanation of learning disorders. Nevertheless, it is important that fascination with scientific innovation and technological possibility should not distort our conception of what education is or ought to be, leading us to portray education not as a communicative endeavour, but as an exercise in engineering.