Foreign language skills are necessary not only in international commerce but also in domestic business with the growing Hispanic American population. Many Hispanics have only minimal English skills and prefer to do business in Spanish and use Spanish language media. Because Hispanic Americans account for a significant portion of the consumer market, it is important to direct advertising at them in Spanish media. College graduates should be prepared for participation in this expanding portion of the economy. Employers seeking bilingual employees have identified a liberal arts education, a strong background in Spanish language and culture, and a sound basis in economics or accounting as important employment qualifications for business. Traditional approaches to Spanish instruction do not include the necessary commercial jargon or the skills needed to understand classified advertisements, fill out applications, write business letters, or order office supplies. In light of the increasing demand for bilingual employees, colleges must offer a bilingual business major in order to attract students who view a college education as a means of achieving financial success. (RW)