With tuition on the rise, Auxiliary Services departments at a variety of colleges and universities are proving that they can innovate and still save their parent institutions cash. Primary areas of innovation include: (1) With advancements in technology, institutions are moving campus purchasing programs into the wireless space; (2) As junk mail proliferates, learning centers are finding new ways to eliminate paper waste and improve efficiency across the board; and (3) As environmental conservation becomes a bigger concern, schools are embracing buildings that don't harm the Earth, and many of the services involved in those efforts make use of "green" approaches and innovative technologies. The author reports on how auxiliary services are used at various institutions.