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ERIC Number: EJ487769
Record Type: Journal
Publication Date: 1994
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0049-3155
EISSN: N/A
An Approach to Competitive Assessment.
Green, Petrina M.
Technical Communication: Journal of the Society for Technical Communication, v41 n1 p51-58 Feb 1994
Offers a detailed discussion of competitive assessment, an efficient and cost-effective method to evaluate competitive products. Describes its three phases: numerical scoring, building a best-of-breed model, and determining the gap between the best-of-breed model and another product. (SR)
Descriptors: Competition, Formative Evaluation, Merchandise Information, Summative Evaluation, Technical Writing
Publication Type: Reports - General; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A