ERIC Number: EJ337754
Record Type: Journal
Publication Date: 1986
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Special Delivery.
Zimmer, Phil
Currents, v12 n7 p52-54 Jul-Aug 1986
Specialized publications such as "Opera News,""Gourmet," and "Forbes" can bring an institution's story to targeted audiences. The experiences of Chautauqua Institution are described. Some of the benefits of marketing articles to these publications are discussed. (MLW)
Descriptors: Higher Education, Institutional Advancement, Marketing, Periodicals, Public Relations, Publications, Publicity
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
