With budgets threatened in schools nationwide, students, parents, and educators have begun to realize that they cannot wait around for state or national organizations to act. Web applications have made grassroots advocacy a lot easier, and homegrown efforts on behalf of libraries have sprung up across the country via blogs, wikis, Facebook, and Twitter. Even Google Maps has been pressed into service to show districts that have cut libraries and ones that have helped preserve them. So what can a person do if libraries are threatened in one's district? One does not have to launch a national or statewide campaign, but there are many powerful ways one can leverage social networking tools to protect a local program. In this article, the author discusses how to get started, refine the message, and connect with the audience.