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ERIC Number: EJ1004708
Record Type: Journal
Publication Date: 2013-Jan
Pages: 27
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0360-3989
EISSN: N/A
When and How Goals Are Contagious in Social Interaction
Palomares, Nicholas A.
Human Communication Research, v39 n1 p74-100 Jan 2013
Goal contagion occurs when a perceiver interacts with a partner whose behavior implies he/she is pursuing a particular goal and the perceiver accurately infers and subsequently pursues the partner's goal. Goal contagion was assessed in conversations between unacquainted individuals. In 2 experiments, the ways in which goal specificity, inference accuracy, and goal pursuit efficiency play a role in goal contagion were examined. In Experiment 1, goal contagion increased as perceivers accurately inferred a partner's goal, but only for an abstract information-seeking goal. In a moderated mediation analysis, Experiment 2 demonstrated that goal pursuit efficiency fostered inference accuracy, which in turn encouraged goal contagion; the magnitude of this indirect effect was strongest for an abstract information-seeking goal. (Contains 4 figures.)
Wiley-Blackwell. 350 Main Street, Malden, MA 02148. Tel: 800-835-6770; Tel: 781-388-8598; Fax: 781-388-8232; e-mail: cs-journals@wiley.com; Web site: http://www.wiley.com/WileyCDA/
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United States
Grant or Contract Numbers: N/A