The leisure sector has witnessed a tremendous expansion since 1960. The purpose of this article is to analyse the decisions and goals of Swedish government policy during the period 1962 to 2005. The empirical analysis covers government Propositions and governmental investigations. The fields covered are sports, culture, exercise, tourism and recreation. The article concludes that during the last ten years the private sector, led by companies, economic associations and foundations, has expanded its involvement in the leisure sector. Whereas the state used to control all parts of the leisure value chain, it is now possible to distinguish between those who produce, arrange and finance leisure services.