As the Post-9/11 GI Bill nears its fourth year, with more than 550,000 veterans enrolled in thousands of institutions, advocacy groups, lawmakers, and President Obama warn that veterans are vulnerable in a higher-education marketplace eager for their GI Bill dollars--with some purveyors, particularly for-profits, recruiting aggressively. The stakes are high: So far, colleges have collected more than $4.4-billion under the new GI Bill. But while the government puts money in veterans' pockets, it does not teach them how to spend it. It does little to help them choose a college under the most generous GI Bill in six decades. As service members and veterans navigate a highly competitive market of recruiters, they find little useful support from the military, or from anywhere else. The military's Transition Assistance Program, run by the Department of Defense with input from the Departments of Veterans Affairs, Labor, Education, and other federal agencies, is widely criticized for providing inadequate information about choosing a college. Its presentation about veterans' education benefits is 45 minutes long. But the program, known as TAP, is being revamped, and by the fall will include more-extensive information on both the GI Bill and the transition to college, says Danny G.I. Pummill, director of the Veterans Benefits Administration Department of Defense Program Office. As colleges of all types recruit and enroll former service members, the label "veteran friendly" turns up a lot. Colleges are wise to consider how they can best help their student veterans.