ERIC Number: EJ688353
Record Type: Journal
Publication Date: 2004-Feb-1
Pages: 8
Abstractor: Author
ISBN: N/A
ISSN: ISSN-1087-3244
EISSN: N/A
Changes in Adolescent Cigarette-Brand Preference, 1989 to 1996
Kaufman, Nancy J.; Castrucci, Brian C.; Mowery, Paul; Gerlach, Karen K.; Emont, Seth; Orleans, C. Tracy
American Journal of Health Behavior, v28 n1 p54-62 Feb 2004
Objective: To understand changes in cigarette-brand choice by adolescents in the context of demographic differences and advertising. Methods: Data from 3 nationally representative cross-sectional surveys of adolescents were analyzed. Results: Marlboro, Camel, and Newport brand cigarettes accounted for over 80% of the cigarettes usually bought by adolescents in 1989, 1993, and 1996. Between 1989 and 1996, Marlboro and Camel market shares changed little, whereas preference for Newport doubled among white and Hispanic adolescents. Conclusions: Brand preference among adolescents has been steadily concentrated among 3 brands. More attention may need to be focused on mentholated brands given the increase in Newport's market share.
PNG Publications, P.O. Box 4593, Star City, WV 26504-4593. Tel: 304-293-6988; Fax: 304-293-4693.
Publication Type: Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A