When directors sit down to advertise for new staff, it is often not a happy moment. Directors quite naturally write ads from their perspectives as employers and sometimes emphasize that attribute which the leave-taking staff member lacked, e.g. "must be reliable," leading an applicant to believe that reliability is a big issue at this program. The last thing the director has in mind is the center's mission statement, which needs to be central in the hiring process. This article discusses how to attract applicants to one's center and offers some general guidelines for making a positive impression of one's program in help wanted advertisements. (Contains 6 online resources.)