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ERIC Number: EJ530534
Record Type: Journal
Publication Date: 1995
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0882-4096
EISSN: N/A
Sex Role Stereotypes on Children's TV in Asia: A Content Analysis of Gender Role Portrayals in Children's Cartoons in Hong Kong.
Chu, Donna; McIntyre, Bryce T.
Communication Research Reports, v12 n2 p206-19 Fall 1995
Finds that male characters outnumbered female characters by a ratio of 2:1, but that female characters enjoyed far greater representation in cartoons produced in Japan than in cartoons produced in the United States and Great Britain. Shows that characters conformed to gender-related stereotypes, with males being more aggressive, rough, sloppy, and strong, and females being more beautiful and feminine. (SR)
Descriptors: Cartoons, Childrens Television, Communication Research, Content Analysis, Foreign Countries, Higher Education, Sex Role, Sex Stereotypes, Television Research
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Hong Kong; Japan; United Kingdom (Great Britain)
Grant or Contract Numbers: N/A