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Peer reviewed Peer reviewed
ERIC Number: EJ578299
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1072-8325
EISSN: N/A
Gender Portrayal in Veterinary Medical Advertising: Implications For Occupational Segregation.
Christopher, Mary M.; Drew, Debra L.
Journal of Women and Minorities in Science and Engineering, v2 n1-2 p49-63 1995
Evaluates the portrayal of males and females in advertisements in veterinary medical journals. Uses multivariate Chi-square tests to explore gender, occupation or role, practice type, text, and product. Contains 33 references. (DDR)
Descriptors: Advertising, Higher Education, Periodicals, Scholarly Journals, Science and Society, Sex Differences, Veterinarians, Veterinary Medicine
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Note: This study was presented in part at the 130th Annual AVMA Meeting, Minneapolis, MN, July 17-21, 1993, and at the conference "Celebrate Diversity: Enhancing the Learning Environment in Veterinary Medical Education," Madison, WI, 13-15 June 13-15 1993.