Peer reviewedERIC Number: EJ587392
Record Type: CIJE
Publication Date: 1999
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1077-6990
EISSN: N/A
Cheesecake and Beefcake: No Matter How You Slice It, Sexual Explicitness in Advertising Continues to Increase.
Reichert, Tom; Lambiase, Jacqueline; Morgan, Susan; Carstarphen, Meta; Zavoina, Susan
Journalism and Mass Communication Quarterly, v76 n1 p7-20 Spr 1999
Contributes to scholarship on sexual content and gender portrayals in advertising by assessing images of women and men in magazine ads in 1983 and 1993. Finds both genders were portrayed more explicitly and through more sexually intimate contact in 1993; images of men were more explicit in the 1990s; and portrayals were most explicit in women's and men's magazines. (SR)
Descriptors: Advertising, Gender Issues, Mass Media, Mass Media Effects, Mass Media Role, Media Research, Periodicals, Sexuality
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
