The discourse around development is full of buzzwords, including gender and a myriad of variants that underscore the importance of development policies addressing gender imbalances. Despite their prevalence in development policy and research, terminology related to gender is often used broadly, inappropriately, and without nuance. For international education policy in particular, discussions related to gender equality and equity in education are engaged in such a way that assumes shared meanings between policy designers and policy recipients. Using Kenya as a site of analysis, and in the spirit of a vertical case study for data collection, this study explores how the abstractness of a buzzword functions in the microcosm of the school classroom. In comparing gendered representations in textbooks with students' perceptions of those representations to explore how development discourse plays out in Kenyan schools, findings here demonstrate that there is minimal impact due to textbooks' mixed messages, reinforcing women's marginal position in community and political engagement and demonstrating that broad-based understandings of gender empowerment are not always translated in application.