This article deals with challenging the gender inequalities that exist in education and working life. It contemplates the kinds of discursive power relations that have led to gender equality work in Finland. In today's conditions where equality issues are being harnessed more strongly to serve the aims of economic efficiency and productivity, it is even more important to understand how people who actively seek change have succeeded in negotiating equality issues. The article also explores the current situation by conducting an analysis that makes clear not only the discursive power relations that shape gender equality work, but also how it has been possible for the work to continue successfully.