A small college's communication arts curriculum, designed for students either going on to graduate school or interested in meeting more immediate vocational needs, is described in this paper. The following components of the curriculum are discussed: (1) use of field experience courses, (2) use of on-campus "practicum" courses and extra-curricular activities, (3) emphasis on basic skills development, (4) emphasis on a carefully chosen core curriculum, (5) careful tailoring of individual courses and specific programs, (6) creative use of the entire curriculum, and (7) dedication to the ideals of coaching and mentoring. The paper concludes with a statement on five things that make the curriculum work: paying attention to the needs and abilities of individual students, a clear articulation of perspectives and values, a faculty free of territorial "imperatives," innovative public presentation of the virtues of the department, and a showcasing of alumni success. The objectives, requirements, and descriptions of individual courses for majors in communication arts, telecommunication, theatre, and writing are appended. (EL)