Peer reviewedERIC Number: EJ494518
Record Type: Journal
Publication Date: 1994
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Ms.ing the Free Press: The Advertising and Editorial Content of "Ms." Magazine, 1972-1992.
McKinnon, Lori Melton
Electronic Journal of Communication/La Revue Electronique de Communication, v4 n2-4 Dec 1994
Uses content analysis to show that, although "Ms." magazine sometimes compromised its promise to be a mass-mediated forum for feminist debate, its current format (ad-free, to do away with conflicts experienced between editors' ideology and advertisers' wishes) has allowed "Ms." to present a renewed vision of feminism. (SR)
Descriptors: Advertising, Communication Research, Content Analysis, Economic Factors, Feminism, Higher Education, Periodicals
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
