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ERIC Number: EJ160748
Record Type: Journal
Publication Date: 1977
Pages: N/A
Abstractor: N/A
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Factors in ETV Presenter Selection: Effects of Stereotyping
Coldevin, Gary O.
British Journal of Educational Technology, 8, 1, 45-53, Jan 77
Three presenters varying on two dimensions (young-mature, straight-hip) were used in a documentary on forest fires. The high school audience was tested for learning acquisition, as well as attitudes toward the presenter and the subject matter. (BD)
Descriptors: Attitude Change, Credibility, Educational Television, High School Students, Media Research, Social Characteristics, Stereotypes
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