Perceived Needs of Recent Graduates for Marketing-Related Knowledge and Skills: Implications for Pharmacy Education.

Rupp, Michael T.; Szkudlarek, Beth A.

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Peer reviewed

ERIC Number: EJ425907

Record Type: Journal

Publication Date: 1991

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0002-9459

EISSN: N/A

Perceived Needs of Recent Graduates for Marketing-Related Knowledge and Skills: Implications for Pharmacy Education.

Rupp, Michael T.; Szkudlarek, Beth A.

American Journal of Pharmaceutical Education, v55 n1 p6-12 Spr 1991

A survey of 215 recent graduates of Purdue University School of Pharmacy investigated unmet needs for 9 marketing skill areas: measuring and forecasting demand; personal selling; public relations; purchasing and inventory control; strategic planning; managed care organizations; physician dispensing; physician prescribing and health care financers; and insurers and third-party payers. (Author/MSE)

Descriptors: Attitudes, Educational Needs, Graduate Surveys, Higher Education, Job Skills, Marketing, Pharmaceutical Education, Pharmacy

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: Teachers; Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

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