ERIC Number: EJ954353
Record Type: Journal
Publication Date: 2011-Dec
Pages: 13
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1077-5315
EISSN: N/A
Revising an Extension Education Website for Limited Resource Audiences Using Social Marketing Theory
Francis, Sarah L.; Martin, Peggy; Taylor, Kristin
Journal of Extension, v49 n6 Article 6FEA7 Dec 2011
Spend Smart Eat Smart (SSES), a unique website combining nutrition and food buying education for limited resource audiences (LRAs), was revised using social marketing theory to make it more appealing and relevant to LRAs (25-40 years). Focus groups and surveys identified the needs and preferences of LRAs. Needs were cooking, basic health, and budget-friendly nutrition ideas. Preferences were limited text, more videos, graphics, and color. Usability testing of the revised site indicated users perceived the information valuable and the design appealing. By incorporating the needs and preferences of LRAs, SSES is now perceived as appealing as well as relevant. (Contains 5 tables and 2 figures.)
Descriptors: Extension Education, Focus Groups, Nutrition, Marketing, Web Sites, Computer System Design, Design Preferences, Needs Assessment, Nutrition Instruction, Usability, User Needs (Information), User Satisfaction (Information), Social Theories, Health Promotion, Consumer Economics, Barriers, Performance Factors, Health Behavior
Extension Journal, Inc. e-mail: joe-ed@joe.org; Web site: http://www.joe.org
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Adult Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A