Peer reviewed
ERIC Number: EJ203665
Record Type: CIJE
Publication Date: 1979
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Consumer Responses to Nutrition Claims in Food Advertisements.
Vermeersch, Joyce A.; Swenerton, Helene
Journal of Nutrition Education, v11 n1 p22-26 Jan-Mar 1979
Interviews with two groups of women indicated that attractive packaging was more important than nutrition claims as attention-getting devices in food ads. Authors conclude that the potential to misinterpret nutrition information in food ads exists and that the use of nutrition claims in food ads needs closer controls. (Author/MA)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A