The problem of truancy and irregular school attendance is widespread in urban, suburban, and rural school districts. The media have interesting and far-reaching capabilities for combating this problem. Possible uses of the print media in this area include posters, bumper stickers, billboards, leaflets and flyers, handouts, buttons, T-shirts, newspapers, and so forth. The electronic media, including radio, television, tapes and records, could be employed in the form of talk shows, interviews, spot announcements, news, and public service announcements. The most effective and productive use of the media to promote school attendance would entail: (1) targeting the population; (2) deciding on the message; (3) deciding on the specific means or vehicle; (4) arranging for production; (5) placing, displaying, or distributing the product; and (6) utilizing the evaluation data to improve the entire message. (Author/RLV)