Drawing upon research on federalism, localism, and professional autonomy, this article explores how educational stakeholders used social media to discuss and organize against the implementation of Differentiated Accountability in a large Florida school district. The results showed that the stakeholders used social media to engage in sense making and organizing against district policy changes. The authors also find that opposition stemmed from a sense among the commenters that aspects of the policy violated broadly accepted norms of professional autonomy. Strain across the groups ultimately detracted from the fundamental objective of raising student achievement. (Contains 1 note.)