In fall 1987, a study was conducted at William Rainey Harper College (WRHC) to develop a profile of WRHC students and assess the college's market outreach. Surveys were mailed to random samples of 500 degree credit students and 300 non-degree credit students. Response rates of 80% for the degree credit students and 78% for the non-degree credit students were obtained. Study findings included the following: (1) most of the demographic characteristics of students remained fairly constant over the past 5 to 10 years; (2) almost 2.6% of the district population was enrolled in degree programs and 1.7% in continuing education programs at WRHC during fall 1987; (3) 49% of the degree credit students and 25% of the continuing education students were enrolled during the day, while 49% of the degree credit students and 66% of the continuing education students were enrolled in evening courses; (4) 63% of the degree credit students and 86% of the continuing education students were employed full time; (5) while degree credit students planned to stay at WRHC for less time than respondents to previous surveys, continuing education students planned to stay at the college longer; (6) compared to previous years, fewer degree credit and continuing education students planned to continue in the same job after leaving WRHC; and (7) the presence of the campus, the influence of friends and relatives, and the semester schedule continued to be the major factors that first attracted residents' attention to the school, while the factors which actually led to students to enroll at WRHC continued to be friends and relatives, convenience, and the availability of specific programs. Detailed study results and the survey instrument are appended. (EJV)