The TARP program, a federal response to the 2008 financial crisis, has generated much debate both inside and outside of academia. Since business ethics, corporate responsibility, and public policy form the basic educational framework of the undergraduate business school curriculum, we investigated attitudes toward the TARP in the Spring of 2009. The sample, comprised of 57 undergraduate-level business students from a mid-sized public university in the deep South, responded to a semantic differential measure that rated the concept $700 BILLION BAILOUT. The results, based on a One-sample t-test, indicated that respondents expressed rather negative attitudes (1.5 SD above the mean) toward the TARP. The findings were discussed in light of the academic exposure that business students receive with regard to econometric theory, fiscal policies, government rescue packages, investment strategies, banking crises, corporate ethics, and the national debt problem. The impact of these issues on the attitudes of the contemporary business student was noted in an expository framework. (Contains 1 table.)